Re-target your Amazon Customers: Our Guide to Sponsored Display Ads

What’s Covered!

Expert Advice: Adding random content to check if this is working

Tip of the week: Adding random content to check if this is working

Case Study: Adding random content to check if this is working

Tool of the Week: Adding random content to check if this is working

Expert Advice

Re-target your Amazon Customers: Our Guide to Sponsored Display Ads

It is beneficial for all advertisers who sell on the marketplace and are registered with Amazon Brand Registry. It helps those sellers by strategically placing ads on the Amazon home page, shopping result pages, product detail pages, third-party websites, and apps.

Benefits of Sponsored Display Ads

According to a report by Amazon, only 4% of consumers convert to purchase instantly. With views remarketing, Sponsored Display ads enable you to re-engage the remaining 96% of the audience. Other advantages of Sponsored Display ads are:

• Your business can scale faster as re-targeting helps you reach a more relevant and wider audience in less time-frame.

How can you measure SEO progress from day one?

SEO is a long-term game with delayed feedback loops. What you work on today will impact your results months later.

But how do you know if you're on the right track? How can you measure progress from day one?

Let's explore two common mistakes & learn from an analogy!

Mistake #1: Not setting the right goals & timeline

Mistake #2: Only focusing on output metrics, neglecting input metrics

Case Study

How did Growisto help a leading counselling platform achieve a 6x increase in non-branded clicks?

The client is a leading counselling platform offering online and face-to-face therapy sessions for all kinds of counselling - individual, workplace, marriage and family.

Our Objective:

• To increase the organic traffic of a counselling platform by on-page, off-page, local and technical SEO

Our Strategy:

• Conducted a detailed technical audit to improve factors such as page speed, coverage issues, and website parameters

• Suggested extensive optimization of existing pages as well as identified gaps to create new pages on the website

• Implemented local SEO strategies by optimizing GMB account as well as creating backlinks from local directories to increase the visibility of the platform locally

Tool of the Week

Grow rankings on Amazon with AMZ Tracker

AMZ Tracker is an essential tool for optimizing your Amazon marketplace strategy with features like keyword tracking, sales analytics, and competitor analysis.

1. Keyword Tracking: Monitor the performance of your chosen keywords to optimize product visibility.

2. Sales and Profit Analytics: Gain valuable insights into sales trends, revenue, and profitability for informed decision-making.

3. Competitor Analysis: Track and analyze competitors' strategies, pricing, and performance to stay ahead in the market.

4. Review Monitoring: Keep a close eye on product reviews and ratings to manage and enhance your brand reputation.